On this page
This blog makes money. I think you're entitled to know how, in the same plain language as everything else here. PawHonest uses affiliate links and may in future carry sponsored content or display advertising. This page explains who the partners are, how the commission works, and why none of it changes what I say about a product.
1. The 30-second version
In short
- Some links here are affiliate links. If you buy through one, I earn a commission from the seller — at no extra cost to you.
- The price you pay is identical whether you arrive through my link or type the address yourself.
- A commission never changes my recommendation. If a product isn't worth it, I say so — and some products on this site are ones I tell readers to skip.
- Commercial links are marked, and any sponsored article says so at the very top, before you read a word of it.
- The assessment criteria are in the editorial policy, and they're the same paid or unpaid.
2. How affiliate links work
An affiliate link carries a code that tells the seller the visit came from here. If you then buy something, the seller pays me a percentage of the sale. The mechanism is a cookie set on their website when you land there — not on this one, which sets no cookies at all. That's covered in the cookie policy.
This is ordinary practice across the whole internet. What's less ordinary is saying it out loud, on its own page, instead of hiding a sentence in a footer. So: I use affiliate links, I declare them, and my recommendation doesn't move because of them.
3. How to spot one here
Marking
You'll never have to guess which link is commercial.
Affiliate links are marked (affiliate link) next to the link, or flagged in a note at the end of the section they appear in. Every review page also carries a disclosure near the rating at the top — not buried at the bottom — so you know before you read the verdict, not after.
4. Which programmes are used
These are the affiliate networks currently in use. This list is updated whenever a programme is added or dropped.
| Network | Products | Where it appears |
|---|---|---|
| ClickBank | Digital training programmes | The Brain Training for Dogs review and links to it |
| MaxWeb | Dog supplements | The UltraK9 Pro and PawBiotix reviews |
| Others, occasionally | Varies | Any new partnership will be added to this table before it goes live |
Each network has its own terms and privacy policy, which govern what happens after you click through to them.
5. What you pay
Nothing extra. Ever. The commission comes out of the seller's margin, not out of your pocket, and the price on the checkout page is the same one you'd see if you'd never visited this site. If you'd rather not use an affiliate link, you can always search for the product directly — it costs you the same and I'd rather you bought the right thing than nothing at all.
6. Sponsored content
If an article is ever produced with a brand's support, it is declared at the top of the article, before the content, in this form:
"This article was produced in partnership with [brand]. The assessment followed the same editorial process as every other review on this site."
There is no sponsored content on PawHonest at the time of writing. If that changes, it will be labelled, not slipped in.
7. What a commission does not buy
The commitment
Sponsorship buys an honest look. It doesn't buy approval.
A product with a commission attached goes through exactly the same four checks as everything else: does it hold up in real use, what does the evidence say, what does it really cost per week, and which dog is it wrong for. If it fails, I say so and publish that — the money doesn't change the answer. What a partnership guarantees is that I'll look properly, not that I'll like it.
Concretely: every review on this site names the dog the product is not right for. A review without a "skip this if" section isn't a review, it's an advert, and I'd rather lose the commission than publish one.
8. Free samples
A free sample is not a promised recommendation
If a product is sent to me at no charge for assessment, that is stated in the article about it. Receiving something free creates no obligation to recommend it, and it does not change the criteria. If it doesn't pass, it doesn't pass — and readers get told who sent it.
9. Display advertising
PawHonest does not currently show display advertising. If advertising is added in future, adverts will be visually distinguishable from editorial content, they will never be dressed up as a recommendation, and no advertiser will have any influence over what gets written. The cookie policy explains what that would mean for cookies and consent.
10. The rules this follows
Because this site is read worldwide and operated from Germany, it is written to satisfy the strictest of the disclosure regimes that apply, rather than the most convenient one.
| Framework | What it requires |
|---|---|
| FTC Endorsement Guides (US) 16 CFR Part 255 | Clear and conspicuous disclosure of any material connection between an endorser and a seller, close to the recommendation itself |
| UK CAP Code & ASA | Advertising must be obviously identifiable as advertising; affiliate content must be labelled |
| EU Unfair Commercial Practices Directive | Prohibits hiding the commercial intent of a communication |
| German UWG | Requires commercial purpose to be labelled and not disguised as independent editorial |
In practice these all ask for the same thing, and it's the thing I'd want as a reader: tell me you're being paid, tell me before I read the verdict, and don't pretend it isn't happening.
11. Contact
Questions about a commercial relationship
About a specific link, a partnership, a sponsorship proposal, or anything on this page that isn't clear enough.
Responsible
PawHonest — Megan Hartley
contact@pawhonest.com
Response time
Within 30 days
Last updated 10 August 2026 · Version 1.0